Cineraria generally refers to Florist’s Cineraria (Pericallis × hybrida), a popular ornamental plant in the daisy family (Asteraceae), though the name can be confusing due to its historical use for other genera. These vibrant, compact plants are typically grown as annuals, especially for their stunning winter to early spring blooms, providing a much-needed splash of color when most other plants are dormant.

Florist’s Cinerarias are admired for their abundant, daisy-like flowers, which emerge in dense clusters above large, dark green foliage. The blooms come in an impressive array of vivid colors, including shades of blue, purple, pink, red, and white, often featuring striking contrasting centers. Their cheerful appearance makes them excellent for brightening indoor spaces, conservatories, or as bedding plants in cooler climates.

These plants thrive in cool temperatures and bright, indirect light, preferring consistently moist but well-draining, slightly acidic soil. While they are primarily grown for their showy flowers, their relatively short blooming period means they are often treated as temporary seasonal accents rather than long-term garden residents. Regular deadheading can encourage more blooms and extend their display.